Vision

To produce graduates in the field of management who are innovative, adaptive, and globally competitive, grounded in Digital Entrepreneurial Leadership to Support the Development of the Creative Economy and the Empowerment of Border Regions.

Mission

• To deliver relevant and high-quality management education grounded in digital technology and Digital Entrepreneurial Leadership in order to produce innovative and adaptive graduates.
• To conduct research and scholarly publications that contribute to digital transformation, entrepreneurial development, and the strengthening of the creative economy sector.
• To implement community service initiatives focused on empowering communities in support of sustainable development of the creative economy and border regions.
• To establish strategic partnerships with industry, government, creative communities, and international institutions in order to enhance graduates’ competitiveness at the national and global levels.
• To implement program governance based on the principles of good governance in order to support a globally competitive and sustainable study program.

Objectives

• To enhance the quality of management education grounded in digital technology and entrepreneurship.
• To strengthen research and scholarly publications in the fields of digital transformation and entrepreneurship.
• To expand community engagement and service initiatives focused on empowering the creative economy and border regions.
• To strengthen strategic partnerships in order to enhance graduates’ competitiveness.
• To improve the governance of the study program to ensure competitiveness and sustainability.