VISION

To produce management graduates who are innovative, adaptive, and globally competitive, grounded in Digital Entrepreneurial Leadership to foster the development of the creative economy and the empowerment of border regions.

   MISSION

• • • • To provide relevant and excellent management education grounded in digital technology and entrepreneurial leadership (Digital Entrepreneurial Leadership) to produce innovative and adaptive graduates.

      • To conduct research and scholarly publications that contribute to digital transformation, entrepreneurial development, and the strengthening of the creative economy sector.

      • To carry out community service activities focused on community empowerment in support of sustainable development, particularly within the creative economy sector and border regions.

      • To foster strategic partnerships with industry, government, creative communities, and international institutions to enhance the competitiveness of graduates at the national and global levels.

          OBJECTIVES

• • • • To produce graduates who embody Pancasila values and demonstrate ethical behavior in managerial practice.

      • To produce graduates who master both the theory and practice of management based on digital technology and entrepreneurial leadership.

      • To produce graduates capable of designing and developing creative economy ventures that are adaptive to change.

      • To produce graduates who can contribute to the empowerment of border regions in innovative and collaborative ways.

      • To produce graduates who are able to compete at national and international levels through academic excellence, professional competence, and global networking.